BCM325 Beta Comments Reflection

Emma is part of Chàe, a team of three BCM girls who have been creating Chàe Magazine since 2019. They’ve chosen to make their DA about the future of Chàe as a brand. Overall, I mostly praised the decisions they’d made so far, as I’ve been following them since Chàe’s inception. My one big recommendation was to do with the monetary side of things. They talked about how they’re making merchandise to sell of Etsy so they can fund the magazine, and it turned on a lightbulb for me. Patreon is (sometimes) a great site for funding content creators, whilst giving personal engagement to fans. I suggested possible pledges, all of which are conceivable pledges I see often and have pledged to myself. I’d love to see them consider it but it’s completely up to the Chàe team.

Taylah’s DA is based around the future of film. She was originally doing a video essay but, much like myself in a prior class, she realised that it was too large a task to complete to a fine standard before the deadline. Instead, she created an interactive website, which I highly admire as someone who has built many a website before. Most of my recommendations were glossed over by Taylah herself so, whilst I wasn’t extremely original, it does show that she’s right on the pulse of what film-lovers want to see, content-wise. I brought up the obvious “use the lecture material” with her sci-fi prediction section, because of course I did.

Alina’s DA explores the future of marketing, something which I understand very minimally past the places where marketing overlaps with social media and content creation (which are my jam). That said, her target audience is industry professionals, so I’m not expected to understand all the lingo she’s using. I could’ve suggested to her that she try to relay to outsiders better, at least regarding her pitches. That’d could’ve been a place for improvement on her part. I focused on the “no feedback” part of her post, as it’s something that a lot of BCM students, including myself, has struggled with. A lot of it is based on algorithms and some of it is based on…well…marketing. Is your post eye-catching? Does the excerpt make people want to click? Is it a wall of text or does it have separators, bolds and italics, images? This all helps determine whether someone cares enough to click.


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